TITLE: Business Essentials for Canine Rehab Professionals: Comprehensive Solutions for Clinic and Mobile Practices
HOURS: Wed. Apr. 30, 4:30pm - 6:30pm
MAX PARTICIPANTS: 80 (72 Spaces Remaining)
COST: Free for STAAR participants who are enrolled in at least 1 Workshop (outside guests please choose this paid option)
CONTACT HOURS: (2.0 RACE approval pending)
Sponsored by: Underdog Business Solutions - Innovate. Elevate. Transform. theunderdogsolution@gmail.com.
DESCRIPTION: This course covers essential topics for rehab professionals transitioning into business ownership, whether you’re newly trained or an experienced practitioner. Key areas include market analysis, pricing strategies, marketing, legal considerations, operational management, and a special focus on the unique challenges and opportunities of mobile practice. The workshop will provide practical insights, actionable tips, and interactive elements to help attendees successfully start, manage, and grow their canine rehabilitation practices—be it a brick-and-mortar clinic or a mobile service.
This workshop is an opportunity to collaborate, share experiences, and gain practical insights that can transform your canine rehabilitation practice. By the end of our session, you will have:
•A clearer understanding of the business essentials for canine rehab practices.
•Practical solutions to common challenges.
•Connections with fellow professionals for ongoing support.
Remember to bring:
•Questions or topics you’d like to discuss.
•Business cards for networking.
•An open mind and willingness to engage in collaborative discussions.
Workshop Objective
This interactive workshop is designed to empower canine rehabilitation professionals with the knowledge and practical solutions needed to establish or enhance their rehabilitation businesses. Through collaborative discussions, we will explore essential business aspects, including market demand, staffing, facility planning, equipment needs, and strategies to ensure profitability and high-quality care. We will also delve into the advantages of outsourcing and “done for you” services to streamline your operations.
Agenda
1. Identifying Challenges and Opportunities
2. Understanding Market Demand and Consumer Needs
3. Staffing Strategies
4. Facility Planning and Zoning
5. Equipment Needs and Management
6. Exploring Outsourcing and ‘Done for You’ Services
7. Marketing and Client Engagement
8. Open Forum and Q&A
9. Action Planning and Wrap-Up
Key Takeaways and Solutions
- Market Analysis Tools
- Outsourcing Options
- ‘Done for You’ Services
- Equipment Management
- Effective Marketing Strategies
- Staffing and Professional Development
Additional Resources
Handouts
- Outsourcing and Service Providers
- Business Planning Templates
- Regulatory and Professional Contacts
Digital Access
- Online Forums and Communities
- Educational Materials
FREE FOR PARTICIPANTS: Business Essentials for Canine Rehab Professionals
Anthony Schena, CCAT, CSCC, CCHT
Anthony Schena is an expert in both the clinical and business aspects of canine rehabilitation. As a Certified Companion Animal Rehabilitation Therapist (CCAT), Canine Strength and Conditioning Coach (CSCC), and Certified Canine Hydrotherapist (CCHT), Anthony brings a wealth of experience to the table.He began his professional journey in 2015 in the field of human physical therapy, where he specialized in outpatient orthopedics, manual therapy, aquatic therapy, and sports medicine. His love of dogs and a life-changing experience with his now 15-year-old Cockapoo, Miles, inspired him to transition into canine rehabilitation. When Miles suffered a serious injury, Anthony realized he could apply his physical therapy expertise to help dogs, leading him to dive deep into the field of canine rehab. This also led him on a mission to raise awareness and increase access to canine rehabilitation, which was then few and far between.
After completing the Northeast Seminar’s canine rehab program and building his skillset, Anthony founded his first canine rehab practice. He successfully grew his first business, eventually selling it and starting another, continuing his commitment to both the welfare of dogs and the growth of the industry.